Author Archives: Henrik Evrell

Kings of Convenience

Posted on 10 januari, 2012 by Henrik Evrell

Great day:  just started up a new project in one of my favorite sectors: Television. Starting out my career as a mgmt trainee at MTG, and later running strategy assignments for SVT and Ericsson among others have taught me a … Continue reading →

Posted in Okategoriserade | Tagged , , , , , | View Comments

Internet killed the music blockbuster?

Posted on 13 juli, 2011 by Henrik Evrell

Not really. As we all know, the revenue model turned away from abundant and easy to copy recordings and focused instead on the exclusive experience of live performance. Result: out of the top-30 grossing concert tours of all time, only … Continue reading →

Posted in Okategoriserade | Tagged , , , , , , | View Comments

No Homo -> Homo!

Posted on 4 juli, 2011 by Henrik Evrell

While gathering inspiration for a more ambitious piece on what companies can learn from the Hip Hop culture when it comes to innovation and brand building (collabos, proteges, beefs, remixes etc… stay put!), I just want to throw an example of … Continue reading →

Posted in Okategoriserade | Tagged , , , , , , , | View Comments

Kanye, Keenan & Kali

Posted on 20 december, 2010 by Henrik Evrell

With a couple of weeks left of 2010, it seems quite clear that a few things happened this year that really shook things up. I’m not talking about Wikileaks, oil spills and volcanoes, but about things that shook up media. … Continue reading →

Posted in Social media, Social närvaro, Spaning, Trend | Tagged , , , , , , , , , , | View Comments

Beating on the Big Drum

Posted on 18 december, 2010 by Henrik Evrell

On my way back from Rewir’s ”mini roadshow” (god that sounds corporate) in China, minus a few days of client work in Mumbai on the way home, which calls for some reflection. My impressions are too fragmented to summarize in … Continue reading →

Posted in Okategoriserade | Tagged , , , , , , , , , | View Comments